Editors

Allam holds a Ph.D. in in Economics with particular focus on Technology Transfer and Development from Edinburgh Napier University (UK). He is Fellow and Chartered Marketer of the Chartered Institute of Marketing (UK). He is the Director for the University of Sussex, UK MSc International Management and based at the Science and Technology Policy Research - SPRU (world leader in research, consultancy and teaching in the field of Science and Technology Policy). Expert Advisor to the European Commission on International Scientific Cooperation. Founding President of World Association for Sustainable Development (WASD), Founding Editor-in-Chief of World Review of Science, Technology and Sustainable Development (WRSTSD); World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) and International Journal of Food Safety, Nutrition and Public Health (IJFSNPH) and serves on the Editorial Board of five international journals in Business, Entrepreneurship, Marketing, Management, Strategy & International Business. Technology Transfer Advisor to several African Universities and Ministers and Advisor to several governments and companies across the world. Referee and consultant for many organistaions, including the United Nations, World Bank, European Commission, World Food Programme, FAO, UK Economic and Social Research Council (ESRC), Dutch Research Council (Netherlands Organisation for Scientific Research), Oxford University Press, etc. Allam is the recipient of several international awards and medals for contributions to international business/management research including the Royal Agricultural College (UK) Scholarship and Prestigious Book Prize for Best MBA/MSc Dissertation as well as listed in the WHO'S WHO IN THE WORLD 2009, 2010 and WHO'S WHO IN FINANCE and BUSINESS 2009/2010 published by Marquis Who's Who, New Providence, NJ 07974, USA.

Sonny is a Professor of Marketing, Director for Research and Enterprise at the University of East London Business School, UK and Director of the Black Business Research Observatory for London (funded by the London Development Agency). He developed his research specialism in consumer studies, with special emphasis on consumerism under conditions of market failure. His current research is however driven by a desire to extend the normative boundaries of Marketing while simultaneously seeking new ways of bringing theoretical, policy- and practice-based research into symbiotic juxtaposition. In this regard, he reaches out beyond the intellectual confines of disciplinary research to a more reflexive and pluralistic engagement with the realisms of contemporary management - focusing the diverse and often culture-specific challenges of economic behaviour, and the power of individuals to create value and make choices in the marketplace both as consumers and entrepreneurs. Thus, from the broader field of consumer behaviour and its role in shaping identities, he extends his attention to the dynamics of entrepreneurship among the British ethnic minority population, particularly the entrepreneurial processes of Africans in the UK. His research in this area examines the relations between entrepreneurial identity and individual life histories in the context of everyday interactions. He is widely published and a recipient of the ANBAR Citation of Excellence for Highest Quality Rating. He is the Editor of the International Journal of Applied Management, Executive Editor of World Review of Entrepreneurship and Sustainable Development and a member of the editorial review/advisory board of several journals in Business & Management. His professional affiliations include: Fellow of the Chartered Institute of Marketing (FCIM), Fellow of the Academy of Marketing Science, Fellow of the Royal Society of Arts (FRSA), inaugural President of the International Academy of African Business & Development, and Vice President of the Academy of World Business, Marketing & Management Development. He is external assessor and Visiting Professor at universities in Africa, Australia, UK and USA.