Sonny Nwankwo is a Professor of Marketing and Director for Research and Enterprise within East LondonBusiness School, University of East London, UK. Chartered Marketer and developed his research specialism in consumer studies, more specifically, consumerism and strategic customer management under conditions of market failure. His current research, however, is driven by a desire to extend the normative boundaries of Marketing while simultaneously seeking new ways of bringing theory and practice into practicable conjunction. In this regard, he reaches out beyond the intellectual confines of Marketing to the broader management realism of our contemporary world. Of special interests are strategic challenges relating to multiculturalism, entrepreneurship (with emphasis on ethnic minority contexts), nations and organizations in transitions (African contexts in particular). He is widely published and a recipient of the ANBAR Citation of Excellence for Highest Quality Rating for published work. Professor Nwankwo serves on the Editorial Review Board of 8 journals in Marketing and International Business. His professional affiliations include: Fellow of the Chartered Institute of Marketing, Fellow of the Academy of Marketing Science, Fellow of the Royal Society of Arts, External Assessor and Visiting Professor at universities in Africa, Australia, UK and USA and President of the International Academy of African Business and Development. Prior to entering academia, he was a manager in the telecommunications industry.
