Welcomes contributions in all areas of marketing: Operations (4 Ps), strategy, research, private or business consumer behaviour, segmentation, marketing management and control etc. Contributions should be capable of increasing knowledge of the nature and role of marketing, particularly the potential application of marketing approach to current problems of economic development and poverty alleviation, as well as improve the practice of marketing in business organisations. Review articles or book reviews are also welcome. Contributions to this track could be based on empirical, field studies or theoretical or conceptual analysis.
